I remember it as Jiffy when I was a kid. omg i was born in 2002 and i remember it as jffy. A couple years ago I was getting peanut butter for the start of the college year (2013 or 14) and saw Jif peanut butter. That’s a lot of people with scrambled memories. I was really confused by it. I also messaged this site saying I remember it as Jiffy when I was young before this article was published and without any googling of the subject. But, either way, I agree: Choosy/Jiffy are close enough to rhyming to add extra selling power to the Jiffy version of the slogan. I was a competitive swimmer for most of my life. Please refer to the product label for the most accurate information. However, this is also the kind of comment I rarely approve because — if you’ve read my policies-related comments — you’d know that telling us we’re just confused about something is rather insulting, and telling us “we have to accept” the “confusion” explanation is unacceptable at this website. My mother is sure Jesus is going to come and set everything right in the universe and these ideas can be seen as a violation of that idea, and the person delivering the message therefore influenced by the devil. I remember that they made a joke that it was now Jif peanut butter, instead of Jiffy. I’ve always felt like a Stranger in a strange land without his superior understanding. Einstein said “Match the frequency of the reality you want and you cannot help but get that reality. I googled “Jiffy Peanut Butter” and came across a reference to a horse of the same name. I remember it being call Jiffy, as well. There are 190 calories in 2 tbsp (33 g) of Jif Creamy Peanut Butter. I think at that time to probably someone told us a story of how they used to popcorn on the stove. My mom is pretty “brand loyal” and always had peanut butter in the house and it was always Jiffy, not Peanut Pan or Skippy. I ran across this on p. 5 of “Full Bloom” by Janet Evanovich. the Berenstien Bears was not Berenstain I clearly remember the books, what is going on are people messing with time and why do only some people remember these details? So maybe I’m just remembering everything wrong…, I didn’t have a clear memory of Mrs. Butterworth/Butterworth’s, so I did some research. The more you get used to this, the easier it is. In response to your inquiry, the name Jif® was chosen because it was easy to say, spell and remember. I’m wondering if – as with the TAPS v. Ghost Hunters issue – we can’t be sure if it’s a Mandela Effect issue, or an early media error that was repeated and amplified by the audience. The original Creamy and Crunchy style Jif peanut butters both debuted in 1958. This is pretty crazy. Smooth, creamy, and made with that fresh-roasted peanut taste you love—Jif ® Creamy Peanut Butter is perfect for sandwiches, baking, and spoons. That’s the point of this website: We’ve assumed that we’d misremembered or confused something in history, and it’s startling (and kind of cool, if not an outright relief) to discover that many others share similar or even identical alternate memories. I specifically remember seeing Jiffy Peanut Butter on the jar but the jingle I remember says “Jif.” I have never heard of Jiffy Pop Popcorn so I don’t think I would have mistakenly pulled the name from that brand. It seems that at least in this reality there was never a name change and it has always been Jif. The commercials bothered me until it finally switched to jif. Please refer to the product label for the most accurate information. I thought it was weird that the company had changed the name to Jif until about 10 minutes ago when I learned that the name “Jiffy” never existed! There are 190 calories in a 2 tbsp serving of jif creamy peanut butter. When I went to grocery stores there were 2 main brands that I remember noticing – Skippy and Jiffy both ending with y. It’s too much for them to absorb all at once without feeling threatened. Then I started questioning myself a little. The makers of Jif peanut butter have partnered with Giphy to try to settle the correct pronunciation of GIF. I don’t eat peanut butter. I understand if you don’t want to print this, but I figured you’d read it. All I will say is that place had major-freaky vibes going on. If not, would someone else in your family remember them? I always remember it being Jif. Many sites that reference William T. Young also seem to talk about his brand as either Jiffy or Jif. The delicious taste of Jif ® Natural Peanut Butter Spread in a convenient, right-sized cup. I never knew that folk artists use the bottles for artwork. Unfortunately I cannot recall the exact order of the colors – but I remember Jif looking to foreign to me – and too short visually. : Calorie breakdown: 71% fat, 16% carbs, 14% protein. My belief is that these reality shifts were experiencing, have to do with increased exposure to technology, just a theory of mine. I remember when it changed and Skippy appeared and it was suddenly Jif. So yes, we clearly recall the brand name “Jiffy”, but we have to accept that it’s possible we’re confusing two different brand names: Jif (peanut butter), and Jiffy Pop (popcorn). 13% Saturated Fat 2.5 g grams. And it clearly states on page 209, that Young made a fortune developing, “JIFFY Peanut Butter.”, Geez, I just tried to copy and past the link in. I can also remember the first time I saw JIF, I was astounded. Selfmandelaeffect submitted 4 years ago. I grew up with Jiffy peanut butter. For example, if you were to say — at the Berenstein Bears post — “I remember Berenstein Bears and chartreuse as a purplish red, but here in San Diego, I’m pretty sure Jif peanut butter was always Jif, not Jiffy,” that’s useful. I didn't have JIF peanut butter but the peanut butter I did have worked fine. Here is the horse’s pedigree. It smelled OK. And it clearly states on page 209, that Young made a fortune developing, “JIFFY Peanut Butter.”, [Edited link: https://books.google.com/books?id=QAI9BgAAQBAJ&pg=PA209&lpg=PA209#v=onepage&q&f=false The book says: “Lexington, Kentucky, native William T. Young made a fortune developing Jiffy Peanut Butter and selling the brand to Procter and Gamble.” ], …The name “Jif” on the label just looks weird and truncated to me, but none of my family remembered it being Jiffy. I still call it that. So, along those lines I’ve tried to make sense of it in how it regards TO ME. It would be added to the thread. I had so many peanut butter sandwiches as a kid (no jelly, just PB) that I I don’t even buy peanut butter now. Something is going on here and then–this is fun.” It’s fun for me in a sense, but now my mind is extremely engaged, and I feel the need to start testing others unbeknownst to them. Smucker’s® Creamy Natural Peanut Butter is 100% natural and made with two simple ingredients: fresh-roasted peanuts and a dash of salt. But I swear if I have ever seen it is was Jiffy in a store or in someone else’s home. thought no more about it until now and discovering how crazy life can actually be, I mean it was Gordon’s fish sticks not Gorton’s. I realized that most people don’t understand the difference between real natural peanut butter (or other nut butters), and the other popular brands such as Jiffy, Smucker’s, or Skippy.. Does anyone else have a memory of the peanut butter brand Jif previously being called Jiffy? I distinctly remember Jiffy. I learned quite a bit that I had not turned up in my own searches. So, I made a PB&J for my daughter. EVEN NATURE FEELS FAKE HERE? So, according to his business, Young’s peanut butter became Jif after he sold the company. Apparently, this alternate memory is fairly widespread. I do have a vague memory of hearing/seeing “Jif” on a commercial and wondering why they had abbreviated it. Now, again, I feel as if there’s a reason for all my mental health issues, especially the idea that “I’m not myself. The way I see it is, whether they’re “chips” or “crisps” (American v. British), the snacks are the same. I tested this just entering “jif creamy peanut butter” in the search form, and it still came up as “Jiffy.” (However, that listing was created by a “Fulfilled by Amazon” seller, not Amazon itself. I’m sure it’s a tidier solution than alternative realities. My mom used to say “if you ifey make a Jiffy” not really funny just something she used to say. “Annie hadn’t felt passionate about anything since Jiffy Peanut Butter came out with a reduced-fat variety.”. I have no dying recollections, but I have distinct memories of three incidences (2 as an adult, and 1 as a child) where I wake up and I’m like, “whoa, how’d I get out of THAT? Parents feel good serving Jif peanut butter to their kids because Jif means home, family, simplicity, and goodness. http://www.allbreedpedigree.com/jiffy+peanut+butter, I wondered who would own a horse with the name Jiffy Peanut Butter and I’m going to make a leap and say it was most likely Mr. Young, or someone familiar to him. My body seems to be snapping back to its’ old self, so again, thank you. I see myself in the food max in the early 90’s. I figured Skippy was trying to get some of their market share. Here is the horse’s pedigree. However,the book Julia found isn’t the only reference in print using the “Jiffy” peanut butter brand name. I’ll counter that with the fact that the slogan echoes “choose.” In that era, it would have been enough to deem it a good ad slogan, and — in the later 1960s — maybe even better than something “cute” (rhyming). It?” I also know that there was a Skippy peanut butter as well, and for some reason now I also remember it just being Skipp for a time…kinda like a reverse of Skippy and Jif….very odd. I remember being very scared all the time before because I felt like I was not really suppose to be where I was and that is why these bad things kept happening. I remember teasing him and calling it “Jeffy peanut butter”. If you look up William T. Young on Wikipedia, it says that he created W. T. Young Foods, which developed “Big Top” brand peanut butter, which was sold to Proctor & Gamble in 1955, and became Jif. I was young and it made a great impression on me and my ideas about advertising and how the world worked. Packed with peanuts and tons of texture, Jif® Extra Crunchy Peanut Butter is perfect for those who appreciate a little extra crunch. Buy It Now ... Vintage Pal Peanut Butter Jar Label Oil Soaked Circa 1950s Full Unopened. Yes. My mom was a terrible cook. I also recall it as Jiffy. After that, it’s mostly a “go with the flow” — or “when in Rome, do as the Romans do” — shift. Smucker Company, which purchased the brand from Procter & Gamble in 2001. We always had Skippy growing up and after I got married my wife insisted we use Jif because that’s what she liked. That’s why I’m approving this comment, with some uneasiness. I know I’m not getting it mixed up with Jiffy popcorn because I had never heard of that until looking through this page. Discussing the history of peanut butter, PeanutButterLovers.com insists: “1955: Procter & Gamble entered the peanut butter business, introduced Jif in 1958. The man who created what is now called Jif Peanut Butter was William T. Young, who was from Lexington, Kentucky. I suppose that his comment may be best reserved to you on a different page, but I wanted to respond to you in this timeline on this page. I used to love the strawberry one. http://allanpeters.com/wp-content/uploads/jif_four.jpg. Is it an acronym? I found some new information on the Jiffy / Jif peanut butter question. Apparently, this alternate memory is fairly widespread. Designing the packaging of a product is crucial when you are about to launch it in the market. then the whole movie thing I have noticed the most is that older movies always had bright blue skies and cartoons NEVER had chemtrails in the background ,yet even on my old VHS tapes they all have chemtrailed skies ,even the movies from the 1970’s? This is a very curious one. These popcorn machines were later put away when they were later replaced by popcorn in microwaveable bags. It happened to me again, my reality shifted I believe around 2008, because continous traumatic events. Even though I am familiar with the company slogan, “Choosy moms choose Jif”, perhaps at one time they said, “Choosy moms choose Jiffy.” Jif on the bottle looks funny but more convincing to me is just the “sound memory” of the name “Jiffy” as a kid. Not sure this will work, but a google search will bring it up too. Teddie Super Chunky Old Fashioned All Natural Peanut … The widespread false memory of the peanut butter label saying "Jiffy" can be attributed to the "Mandela Effect." Serving Size: tbsp (33 g grams) Amount Per Serving. NET WT 16 OZ. It is truly gratifying to know there are so many others who have shared in these strange experiences. Thanks SO much for taking the time to research this and for contacting Smucker/Jif’s office to get their answer. (The old recipe cookies would have been as hard as rocks by now.) I’m not trying to call it a conspiracy. I’m questioning myself because I read someone else’s comments on this on line and they mentioned “Jiffy Pop Popcorn” which we also had as a treat sometimes. In a way, it’s not much different than traveling to another country. and even gave the information I had found written regarding Jif’s creator, Williams T. Young (not that I expected them to respond to that) and they actually wrote back and said, “Thank you for contacting The J.M. Smooth, creamy, and made with that fresh-roasted peanut taste you love—Jif® Creamy Peanut Butter is perfect for sandwiches, baking, and spoons. I can’t sleep for more then 3-4 hours, but each time I wake up, I feel invigorated and motivated. Maybe…just maybe… the memory part of my brain created an amalgam of peanut butter brands in my childhood and Jif and Skippy became Jiffy in my head. I looked at the peanut butter, it looked OK. I just don’t know what’s real anymore. Smucker Company regarding Jif® Peanut Butter. So, for me, it’s about trying to makes sense of this reality. Please take this in the spirit that it’s intended– that my memory matches this reality. I dont remember any commercials for it. There are 190 calories in a 2 tbsp serving of jif creamy peanut butter. I recall having seen this change somewhere around the age of 10 (1989), and it sticks with me because even at that young age I actually considered that I may have jumped to a parallel universe. But if I’m being choosy, I’d choose Jif. I knew it as both. It’s Jif?? I was as positive the company had changed names as I was of my own name. I also remember thinking it was a little unusual the way they repeated the colors in the Jiffy universe, I would have used a ABCBA pattern, but Jiffy used a ABCAB pattern. i was born in the earl 80’s and never heard of jiffy popcorn. I understand the Jiffy memories, but if it were JIFFY peanut butter, then why would the commercial tag line be , “Choosy mothers choose JIF”? *See Nutrition Information For Fat And Saturated Fat Content. They told these stories to teach us kids how they didnt have popcorn machines like people were using at the time. Smucker Company regarding Jif® Peanut Butter. I only remember it as Jif and this is because I remember that my grandmother used to store it in her fridge door. However I found this link which shows a page from “Gambling in America, An Encyclopedia of History, Issues and Society.” I don’t know when the book was published, but from the text, it was before Young’s death in 2004. Felt like a gut punch. Hi, I’m the one who posted the original Jiffy comment back in January. This is physics.” I wonder what else happened around 1983 that caused the shift. I worked at a grocery store after graduating high school in the mid 90’s. However, Young’s biography at Overbrook Farm says, “Young returned to Lexington… and started a peanut butter company. Thanks! It’s important to keep the lines of communication open and not to lash out at the paranoid responses these types of subjects can provoke. Seriously gonna think of it as a new spelling. I remember it being Jiffy. I think the name switch was in the 80s for me. Then, I counted out the letters to Jiffy on my fingers as I said them to myself and counted 5 letters in Jiffy. I suppose it’s possible that I am confusing it with Skippy…. and a “LITE” version of it – the label was blue |white |blue I remember eating so many PB sandwiches that I got tired of it and didnt eat any for many years. I remember a commercial that made the sandwich in a “jiffy” with Jiffy peanutbutter. In 1974, when I was 3, a neighbor boy bashed my face with a rock. I woke up some time later, fine. Since 1981, Jif has been the number one peanut butter that choosy parents choose for their families. No stirring required! Love your website btw. Update to my last comment. Even Amazon allows the “Jiffy” name in some of their Jif listings… which may only suggest that a lot of people type in “Jiffy” instead of the actual brand name. She always bought the smaller container and I remember it vividly as JIF, not Jiffy. Most (not all) people with that memory often recall “Choosy moms choose Jiffy.”. : Calorie breakdown: 71% fat, 16% carbs, 14% protein. Now owned by the J.M. Was so happy to find I am not alone out there with these memories. I don’t mean to sound like a skeptic but I have been 100% positive about things that didn’t necessarily pan out as true and later on I realize how I came to those conclusions, Kirk, I appreciate your healthy skepticism. I was born in 1971 and this would have been between then and prob age 14 or so. I remember it being Jif because my dad’s name is Jeff and I always associated the two. have felt this techno creepyness here since about 2011 ,so to those who have similar memories: HOW DO WE GET BACK TO OUR OWN UNIVERSE?? She had a knife when I came to bed last night. It was nationally launched in the late 50’s as Jif®.”, (Smuckers bought Jif from Procter and Gamble, fyi.). It looked so strange, because I distinctly remember in the Jiffy universe the 5 letters in white with 5 colored stripes behind the letters – I remember 2 of the colors repeated – so 3 colors were used: red, blue, green. The owner’s claim to fame is having created Jiffy peanut butter. *The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. Decorate your laptops, water bottles, helmets, and cars. He was singing the jingle. I would normally buy some generic crunchy brand for her, so I wasn’t really looking at all of the jars. I was absolutely 100% sure it was Jiffy when I read your comments. He also bred horses , or at least he did after Jiffy Peanut Butter and other business ventures made him very rich. Choosy rhymes with jiffy (a close rhyme), it’s more catchy so it makes since that a company logo maker would compose a saying that says, “choosy moms choose jiffy” not “choosy moms choose jiff!” Even if it is supposed to be jiff it’s not a logical choice based on what we now know about the science of advertising and using nmeumonics to create good jingles. Get up to 50% off. The question is, is the 'refrigerate after opening' on the label optional? To change your privacy setting, e.g. http://www.tv.com/lists/TimSpot:news:136544201024/comment/IndianaMom:comment:48860ed0-4f32-1554-a0c6-2572ef5ddfb2 http://adage.com/article/agency-news/rewind-actress-annette-funicello-starred-ads-skippy/240771/ ), I think I noticed this change sometime after 2001 but before 2010. Jif Natural Creamy Peanut Butter Spread is That Jif’ing Good, making it perfect for a variety of recipes from simple sandwiches to delightful baked goods, dolloped on celery, or just on its own in spoonfuls straight from the jar. (2009 – 40 = 1969 ) A 2010 BrandChannel.com article [link not working at the moment] was closer to truth, saying “for nearly 50 years.”, The company’s main website is more vague about the product’s history, saying “…for over 50 years.” (2015 – 50 = 1965), Compared with most products’ histories, that’s unusual. I was absolutely 100% sure it was Jiffy when I read your comments. Perfect for dipping your favorite snacks! Even though I am familiar with the company slogan, “Choosy moms choose Jif”, perhaps at one time they said, “Choosy moms choose Jiffy.” Jif on the bottle looks funny but more convincing to me is just the “sound memory” of the name “Jiffy” as a kid. 3. Jiffy peanut butter label. Things are different here, and that can be interesting and fun to discover. This peanut butter spread is smooth, creamy, and made with a irresistible peanut taste the entire family will enjoy. In a May 1996 article, Sports of The Times;Lukas Lives The Life Of Riley,  The New York Times reporter Harvey Araton said about Jif’s creator, William T. Young: Alongside the gracious but taciturn Young, Lukas lit up the winner’s circle. Jif is an American brand of peanut butter made by The J.M. Buy Now (Natural Creamy Peanut Butter ) Natural Creamy Peanut Butter Jif 051500255650. I clearly remember the jars saying “Jiffy” because that’s how I learned to spell my brother’s name. Great site. I was born in 1988 and remember it being called Jiffy and the jar was red and yellow. That gave me a great starting point for my own research. JIFFY sounds so much better then JIF and its sounds like you might get gypt or jipt you know get ripped off or swindled. I was born in 1970. It’s a personal weakness. I will swear to my dying day that it was NEVER Berenstain Bears, but it has always been BereSTEIN Bears. A 2009 Daily News article reported the brand name’s 40th anniversary, but that would mean the product launched in 1969. I do remeber hearing stories at my grandmohters house and later from my uncle poping pop corn on the stove with an alumiun foil that would bubble up. I have to say that one thing that overwhelms me here is the number of people I see that acknowledge, “hey, this is weird. But it’s kind of interesting, depending on whether you believe the NME is real and what theory you use; it seems that people carry over their memories and then you find threads like this one where people are genuinely confused when they see the “official name”. In response to your inquiry, the name Jif® was chosen because it was easy to say, spell and remember. i am wondering if that is why so many people disbelieve that our skies have changed ,that some of us came from a dimension or parralel that never had chemtrailing and here in this dimension its been going on forever.watched a series called “fringe” a while back where the alternate universe had blimps ,and now in this universe we have JLENS blimps up in the skies in maryland,washington DC,and virginia…i dont know,i am so creeped out anymore. I got out of bed and went to my son’s room and stared at him and was not really sure who he was and he said I asked him “what I am doing here,” and I went back to bed. 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