This will include high school and college campuses, where there is limited time between classes, and corporate campuses where the same time constraints are involved like special events–such as carnivals, fairs or festivals–where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities. We will also add two more Drive-through locations in our second year and, and an additional seven Drive-through facilities in our third year. We expect this type of policy to cover expensive commercial kitchen equipment, so we will be able to replace pieces damaged under covered circumstances. They are always present at large family gatherings, particularly Fourth of July and Memorial Day celebrations. Given the timelessness of this All-American classic, it’s no wonder that the hamburger stands as one of the few “recession-proof” foods in the United States. Burger King has placed its fast food products through franchising business globally. It targets places with high fast food consumption scope and it also earns via franchising business fees as well. Many restaurants need to be competitive and launch marketing campaigns to secure their own profits in this industry. But we at Star Burger know that with the unique offerings we bring, we can dominate the market especially with a business that can provide a substantial value proposition where a customer does not have to find a parking place, exit the vehicle, stand in line to order, wait for the burger to be produced, pay a premium price for average product, find a place to sit, clean up the previous customer’s mess, then enjoy their lemonade or coffee… That’s if they have much time to spend. We at Star Burger plan to always work with customers on additional blends, which can include anything. There will also be a smoothie bar with other drinks like coffee and tea. We have analyzed and drafted a sample burger restaurant marketing plan backed up by actionable guerrilla marketing ideas for burger restaurants. Burger blends are all the rage extending beyond traditional chuck, to include short rib, brisket, oxtail, rib eye, flank and much more. progress the company toward these objectives. We intended to build awareness and carry out product information insertions, reviews, etc. Our Sales and Marketing will take care of the promotion and scheduling of the Mobile Restaurant, as well as the promotion of the Drive-through and the Community Contribution program. We were able to note our business strengths, weakness, opportunities and also the threats that we are likely going to be exposed to in the industry and our business location. But note that with America’s fight against obesity, e-coli concerns, mad cow disease, and the recent go-green campaign, the burger industry has its own share of challenges and threats. You will love the savings! Through QoS and product development and expansion these The objectives for Pizzeria del Causamali are: They are quite easy to make and don’t take much time to get ready. Star Burger’s greatest concentration will be on commuters heading to or from work, or those out on their lunch break. To achieve this, the organisation has a zero compromise policy for the communication of its aims and objectives. The industry is currently relishing an era of gourmet burgers and endless flavour profiles. We also plan to implement a low cost advertising/promotion campaign which could involve drive-time radio, but not much more. Our foremost priority is to provide excellent food services to the students and staff of the University of Winnipeg and the surrounding community by establishing a successful, dynamic social enterprise. People may no always have the time to cook due to their schedule, and will always decide to grab a burger and a cup of lemonade or coffee on their way to work. As with the school fundraising program, we expect the stand and signage to be a substantial portion of our advertising. Assignment. It also highlights the issues faced by the company. Star Burger business concept is to establish a restaurant that gives a customer the opportunity to drive up, place the order, receive a high quality product at a competitive price, and drive away, without spending much time and energy. Star Burger Production unit will involve our Customer Service Specialists, who will be taking care of our Drive-through and Mobile Restaurants and attending to the needs of our customers. We at Star Burger plan to provide an important community value for patronizing our business. But mixing business and charitable objectives in a company’s mission statement – especially that of a start-up company – seems risky to me. We at Star Burger also understand the importance of insurance for our business. The following report is an analysis of case study of Burger King fast food chain till date 2006. Mission. People who don’t eat beef can try a juicy chicken burger; if you’re pescatarian, you’ll love a salmon burger. A Sample Breakfast Restaurant Business Plan Template, Writing a Korean Restaurant Business Plan [Sample Template], Writing a Fruit Salad Bar Business Plan [Sample Template], A Sample Salad Bar Business Plan Template, A Sample Beach Bar Business Plan Template, How to Write a Snack Bar Business Plan [Sample Template], A Sample Cocktail Bar Business Plan Template, A Sample Buffet Restaurant Business Plan Template, A Sample Indian Restaurant Business Plan Template, A Sample Chinese Restaurant Business Plan Template, 14. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility. Although we are not expecting this to be a significant profit centre immediately, but it is a major part of the marketing plan. We at Star Burger plan to start advertising even before we open up our shops, at least to make sure that our brand is known. The objectives for Burger King can will be most like any other Star Burger will spend $1,200 per month on public relations services for the next year. They likely have plans for how to achieve these objectives. Hamburger franchises have spread across the united states and have continued to explore innovative ways to turn their customers into loyal burger-fanatics. We will offer many different kinds of foods like sandwiches, soup and salads. Right from the beginning, burgers have been a staple American snack. Our Drive-through will be very simple, astounding, and eye-catching. * … Read More. Home » Business Plans » Food Sector » Restaurant & Bar ». ” This vision statement directs Burger King to achieve leadership in the global quick service restaurant (QSR) industry or fast food industry. Our plan at Star Burger is to sell 100 membership units to family members, friends, and angel investors. Introduction 1. Copyright © 2020 Profitable Venture Magazine LLC | All Rights Reserved | See About Us | Contact Us | Privacy Policy | Disclaimer. Our payment options at Star Burger will be all inclusive and acceptable because we understand that different people prefer different payment options. Star Burger computer equipment and Internet connectivity will be provided by Nicklaus Communications. We believe that our pricing will be comparable to the competition in the market, but with the value-added feature of immediate, drive-through service and convenience. Star Burger is a San Diego burger and assorted sandwich restaurant serving during lunch time hour as well as early evening. We plan to establish three functioning units within Star Burger: Production, Sales and Marketing, and General and Administrative. Secondly, we will be offering high-quality fresh and healthy food to clearly stand out from our competition in San Diego. Our plan at Star Burger is to gather enough brand awareness to leverage the product line into other regions and gain inquiries from potential inventors. We also plan to give out free burger coupons to those who have purchased a certain number of burgers or something similar. The main objective of the McDonald's corporation is to be the customer's favorite place to eat. We at Star Burger plan to reach our targeted audience by deploying Drive-through facilities and Mobile Restaurants to satisfy the various urge of the people of San Diego, California. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Tasked with fixing prices and signing business deals, Tasked with providing direction for the business. There are some marketing objectives, which are set by Burger King and it is creating effective marketing strategies and marketing plan to achieve these objectives (O’Guinn, Allen, & Semenik, 2011). Members have agreed to be available for consultation as needed. For every purchase a customer makes from us, we plan to donate up to 6% of the sale to the local charity selected by the customer. We at Star Burger have taken our time to research our local regulatory agencies and what licenses we need. In all, this plan describes a healthy company with good growth prospects, looking to manage its orderly growth in the near future. Objectives of the Restaurant Business Restaurants are complex organisms, providing food and service to customers and providing a livelihood to employees and owners. Objectives. Burger has always remained top in the minds of Americans, and the reason for this longevity is most times attributed to its widespread appeal. Read on as we put together a sample business plan for a burger restaurant. We have prepared a menu that will give each customer the choice to enjoy our burgers and never get tired. It has become one of the popular fast food chains in the world. International flavours are hot and growing, and the burger is the perfect vehicle to test drive and transport many flavours. List our business on yellow pages ads (local directories), Leverage on the internet to promote our business, Encourage word of mouth marketing from loyal and satisfied clients, Payment via online bank transfer (online payment portal), The Fee for registering the business in the United States –, The budget for legal fees, insurance, permits and license –, The amount needed to build a two standard shop and renovation of the facility inclusive –, The Cost for the purchase of kitchen / production equipment and gadgets (industrial ovens, fridges, smoke detector, TVs, microwave oven, mugs, Foils, Sound System, tables and chairs et al) –, The Cost for supply of bread and other inventories for a month –, Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) –, Generate part of the start – up capital from personal savings and sell of stocks, Source for soft loans from family members and friends. Our Restaurants and stands will be located on high traffic commuter routes and close to shopping facilities so as to attract customers going to or from work, or while they are out for lunch, or on a shopping expedition. Followi… Our goal at Star Burger is to provide enough income to be able to run our business and still move on with our charity aspect. leading the development and implementation of the overall organization’s strategy. Each membership unit at Star Burger is priced at $3,087 with a minimum of five units per membership certificate, or a minimum investment of $61,740 per investor. We also decided to get our SWOT Analysis, which brings to light our strengths and threats in the industry. Burger King’s vision statement is “to be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world. Provide technological guidance within an organization. Burger King’s main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide. LNS put objectives at the top of the framework because improvements should accomplish objectives. whose main objective will be to help the management team of Burger Boon achieve business goals. (A) Describe the business and its aims and objective. Star Burger will open its doors for business by having two Drive-through locations in operation. the number of outlets/stands et al, and of course the state of the economy as at when we intend starting the business. Star Burger will provide its customers with the opportunity to drive up and place their order of well-prepared burgers and sandwiches of different flavours and toppings. We at Star Burger estimate that our total first year sales should reach $399,678. Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. Once your business is a success, you may find tons of personal fulfillment in engaging in charitable acts on your own dime. We plan to generate income by offering the following products to the people of San Diego: We haven’t gone back on our promise to leave no stone unturned in our quest to achieve our business goal. Burgers in this new age are indulgent and upscale with a variety of toppings, including goat cheese, truffle oil, foie gras, aolis, marmalades, sautéed spinach, havarti, candied bacon and other healthy and exotic toppings. Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives. OKRs stand for Objectives and Key Results. There are several typical objectives in a restaurant marketing plan. Our competitions at Star Burger exist in many forms. We decided to become a Drive-through cafe between the mountains, attracting several million dollars through an initial public or private offering that would allow Star Burger to open fifteen to twenty facilities per year in all metropolitan communities in the North, Midwest, and South. Creating or promoting an existing burger that has the ‘wow factor’ is a vital part of marketing your brand. This is indeed a business you should consider if you’re looking to venture into the food industry. General and Administrative will take care of the facilities, equipment, inventory, payroll, and other basic, operational processes. Having this business will not have a constant formula to figure out the expenses involved but take for example the food cart business. Burger restaurant formats range from fast-food to full-service. Opening of Corporate Bank Accounts various banks in the United States: Application and Obtaining Tax Payer’s ID: Application for business license and permit: Leasing, renovating and equipping our facility: Generating part of the startup capital from the founder: Graphic Designs and Printing of Packaging and Promotional Materials: Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift. According to the National Restaurant Association, U.S. restaurant sales are estimated to reach $683.4 billion in 2014. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our service. Burger King is also promoting the items already on the menu. leading the development and implementation of the overall organization’s strategy. But with our unique workforce and plans, we have all it takes to dominate the industry and take up enough market share. Solomon O’chucks is a Researcher, Prolific Writer and a UNICEF trained & certified Facilitator and Counselor, A Graduate of Morris Cerullor School of Ministry and He Holds a Degree in Personal Development & Science of Success from IIGL Asheville, NC, USA. We at Star Burger have put plans in place to boost our income, which may include posting specials on high-profit items at the drive-up window. Below are the products we plan to offer to our customers: We at Star Burger plan to establish a business structure that is transparent and simple, since most of our personnel will be involved in production and there will be a relatively low headcount in management. Clearly summarized below is the result of our SWOT Analysis; Our detailed SWOT analysis has identified three keys that will be instrumental to our success at Star Burger. The goals should be arranged in order of priority from the most important to the list important. Takes care of external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones, Model demographic information and analyse the volumes of transactional data generated by customer purchases, Identifies, prioritizes, and reaches out to new partners, and business opportunities et al, Develops, executes and evaluates new plans for increasing sales, Represents the Star Burger in strategic meetings, Helps increase sales and growth for Star Burger, Monitor the P&L reports for each store and develop effective ways to fill in any gaps between actual performance and Star Burger projections, Prioritize store performance issues to make certain that the issues most directly affecting profitability are addressed first, Immediately address any lapses in compliance with corporate policies or local, state and federal laws, Act as a coach to the store managers and as a resource to each store employee to help inspire success, Ensures that all contacts with customer (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level, Through interaction with customers on the phone, uses every opportunity to build client’s interest in the Star Burger ’s products, Takes care of administrative duties assigned by the store manager in an effective and timely manner. Is there a way to search all eBay sites for different countries at once? OKR (Objectives & Key Results) is a well-known method of determining business goals used by large companies and became very popular when it was adopted by Google, which obtained excellent results. In-N-Out Burger's mission is to provide a comfortable dining experience with good food and great customer service. Our threat at Star Burger is the fact that we are competing with already established restaurants in San Diego, California, and also there are other entrepreneurs who are likely going to launch similar business within the location of our business. All you need is meat, buns, and fresh ingredients and you can make a wonderful burger in minutes, while other restaurants may need several minutes to prepare and serve their dishes. Find your nearest store today. Burger in the United States is now seen a food that represents patriotism and festivity. We would operate weekdays from 9-7 pm. 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